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With each successive touchpoint, your first experience in a new Mazda reveals more and more points of distinction. "This isn't like the last car I drove," you say to yourself as you pull the doorhandle, take a seat, and push the starter button. See, that seat was artfully shaped to better conform to the S-shape of your spine in the 2018 Mazda 6,... Read more

In a shrinking new vehicle market, Mazda Canada reported an 8-percent year-over-year sales increase in June 2018, tops among volume brands last month. Despite the slight slowdown in overall Canadian vehicle demand, Mazda Canada sales are up 6 percent this year, trending towards an eight-year high for the zoom-zoom brand. Much of Mazda's recent... Read more

"We have to be careful to not say Mazda is becoming a premium brand," says the company's national manager of Canadian product strategy, Mark Peyman. But as Mazda's interior materials and build quality move well beyond traditional expectations, it's not surprising to see consumers who are interested in a premium product - without the premium... Read more

At Nissan, it's called an Intelligent Key. Mazda calls it Advanced Keyless Entry. Honda refers to it as Honda Proximity Key Entry. Kia named it Smart Key. What is it? Although the systems differ slightly by vehicle, the main themes of every form of proximity access are pushbutton start and the ability to leave your key in your jeans pocket,... Read more

Planning A Trip To California? Go To The Petersen Museum To See These 8 Japanese Cars There's nothing better than the smell of fresh, untouched, brand new car. Unless, perhaps, it's a perfectly kept, beautifully painted, lovingly maintained old car. Beginning tomorrow, May 24, 2018, and running through until next April, the Petersen Automotive... Read more

Momentum sure ain't easy to slow down, and the momentum Mazda Canada has been building over the last year is accelerating even while many automakers experience Canadian slowdowns. Across Mazda Canada's dealer network - which includes Mazda's Prince Edward Island home at Centennial Mazda in Charlottetown - April 2018 sales rose 7 percent to 7,278... Read more

Mazda's 2018 NYIAS Unveiling: Livestreaming on CentennialAutoGroup.ca's Ignition We don't know exactly what Mazda has planned for the 2018 New York International Auto Show, but we're all going to find out together tomorrow, Wednesday, March 28, when Mazda livestreams on CentennialAutoGroup.ca's Ignition the debut of something new. It seems that... Read more

Buy What Appreciates; Lease What Depreciates Perhaps you heard a horror story decades ago about a suddenly unemployed cousin who couldn't get out of a lease he'd only just begun. Maybe you heard tell of a co-worker's poorly maintained hatchback that incurred excessive wear and tear end-of-lease charges. But are stories like those a truly... Read more

Stunning. Elegant. Jaw-droppingly beautiful. The Mazda Vision Coupe Concept revealed in Japan in October 2017 has been an award-winner from the start. In Tokyo, it was called the Hottest Concept Car of the show . More recently, at the 33rd Festival Automobile International in Paris, France, the Vision Coupe Concept was awarded as the Most... Read more

More SUVs and more crossovers. More 370Zs and Versas. More Titans and Frontiers. More Canadians acquired new Nissans in 2017 than at any point in the company's history. Record Nissan sales of 134,244 vehicles represented a 10-percent surge from the previous record high set just one year ago in 2016. Vehicle-specific records were set by the... Read more

Although the iconic RX-7 is not destined to return to Mazda showrooms in the near future, Mazda's unique rotary powerplant is reportedly set to return in some markets in 2019. Rather than powering a sports car, Mazda's next rotary is more likely to be fitted to an electric Mazda, serving as a smooth and silent range extender when the Mazda's... Read more