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Murano Edge January 23 2018


If there's one thing we can all agree on when it comes to Prince Edward Island's automotive industry in 2018, it's this: there's no shortage of options.

Family sedans? High-performance sports cars? Two-row crossovers? Three-row SUVs? Midsize pickup trucks, bigger pickup trucks, the biggest pickup trucks? They all exist in abundance. Never before has the new car buyer had such a range of powertrain options. In a single showroom, pricing can range from extraordinarily affordable to let-me-check-with-my-financial-advisor expensive. 


In other words, you have options. Not only do you have options, but you have good options. They're presented to you every time you turn on the radio to catch Jay Scotland's forecast, switch on the TV to watch hockey on a Saturday night, and see the banner ads on your favourite recipe website. Yes, you certainly have options. 


But now you need facts.


Canadians acquired more new Nissan Muranos in calendar year 2017 than at any prior point in history. Starting with the 2015 model year, the third-generation Murano moved upmarket, yet while doing so, Nissan also dramatically improved the Murano's value quotient. To illustrate that value quotient, check out this infographic that puts the $39,793 2018 Nissan Murano SV AWD up against a direct competitor, the comparably priced $39,439 2018 Ford Edge SEL AWD. 


While it's true that the Murano and Edge line up in terms of size and price, do they really represent the same level of value?


CAG Ignition logo Jan 23 2018

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