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2018 Nissan Titan pickup truck warranty Canada


Month after month, more and more Canadians are buying and leasing brand new, second-generation Nissan Titan pickup trucks. In 2017, for example, Titan sales more than doubled, year-over-year. And in early 2018, through the first two months of the year, Titan sales growth continued with a 30 percent improvement. Titan market share in Canada is now twice as strong as it was in 2016. 


Many aspects of the Titan's appeal are obvious. Unlike the Ford F-150, Ram 1500, GMC Sierra, and Chevrolet Silverado, Nissan makes a V8 engine standard equipment. Every Titan gets a 5.6-liter V8 with 390 horsepower - the Titan XD offers an optional 5.0-liter Cummins turbodiesel V8. The multi-leaf rear suspension offers unparalleled pickup truck composure, free from that skittishness that has betrayed pickups on washboard roads for generations. Then there's the reputation the Titan is quickly earning as a workhorse, hauling a logging trailer in Tyne Valley, for example.


2017 Nissan Titan Crew Cab Pro4X


Indeed, there are a wide variety of reasons buyers could turn to the new Nissan Titan. But another one that stands out is the degree to which Nissan stands behind its trucks. Nissan's bumper-to-bumper warranty now stretches to 5 years or 160,000 kilometres, which "shows customers that Nissan stands behind the quality of its vehicles - including the ones that are subject to the hardest use," according to Nissan's Fred Diaz. 


Diaz was the division vice president and general manager for Nissan North America's trucks and light commercial vehicles. In part due to the success of the new Titan, which was launched in XD form in 2016 and as a regular-duty truck for 2017, Diaz has now been given the heady new challenge of leading Mitsubishi North America back to health. 


So, how does a 5-year/160,000-kilometre warranty compare with the Titan's rivals? In Canada's full-size pickup truck market, comprehensive warranties typically max out 3-year/60,000-kilometres. That includes the Chevrolet Silverado, Ford F-150, GMC Sierra, Ram 1500, and Toyota Tundra. Even their powertrain warranties (Nissan's 5-year/160,000-kilometre comprehensive warranty includes the powertrain) don't usually measure up. 


It makes you wonder. Why does Nissan have the confidence to stand behind its Titan? And why don't rival automakers have the confidence to stand behind their full-size pickup trucks?


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