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NISSAN CANADA WON'T BUDGE: THE NISSAN 370Z STARTING PRICE HOLDS STEADY AT $29,998 FOR A FOURTH YEAR


 

2019 Nissan 370Z blue

 

Sometimes it seems life just keeps on getting more expensive. Groceries, fuel, heating, insurance, hotels.

But not sports cars. Or rather, at least not the Nissan 370Z. 

 

Nissan Canada made huge headlines when the 2016 Nissan 370Z was released with a $10,000 price cut, dropping the 370Z's starting point to $29,998. Bringing high-performance machinery - 332 horsepower naturally aspirated 3.7-liter V6, rear-wheel drive, six-speed manual transmission, 0.9 g on the skidpad - to a far broader cross-section of the car-buying public had a predictable result.

 

2019 Nissan 370Z Heritage Edition Chicane Yellow

 

Z sales skyrocketed, and eventually shot up to a 13-year high in 2017. Canadians bought and leased nearly 1,000 370Zs in 2017.

According to the Bank of Canada's inflation calculator, the $39,998 2015 Nissan 370Z should today cost $42,248. Even if Nissan followed its price cut in 2016 with simple inflationary increases, the 2019 370Z should cost $31,167.

 

But the official 2019 Nissan 370Z MSRP holds steady at $29,998, bringing the total with fees (excluding tax) to $31,948. The Z lineup now includes a Heritage Edition in Deep Blue Pearl or Chicane Yellow. The Z can also be upgraded to Sport, Sport Touring, and NISMO trims, while the 2019 370Z Roadster is available in Touring and Touring Sport variants.

 


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